Details matter in copy and content
Consistency and credibility go hand in hand. So it’s important to make sure everyone in your organisation is on the same page and writing in the same house style. A style guide lets you:
- Set the ground rules for punctuation and address common mistakes
- Establish conventions for everything from numbers to job titles to bullet points
- Specify words you use and words you avoid
What is a style guide?
A style guide captures all the small details that the grammar rulebook alone doesn’t address.
While grammar should always be correct, the style of your written content is more subjective. Think: title case vs sentence case, £1 million vs £1m. And dare we mention the Oxford comma.
Developing your own style guide
Our language experts can help you create a style guide that feels right for your business. Based on your existing content, we can formalise the unspoken conventions that are already natural for your team. Or we can share other styles that are more accepted in industry.
Either way, we’ll cover details you may not have considered, taking your content consistency to the next level.
Experts in language and people
With experience across all aspects of written communications, our language consultants, strategists and writers know what it takes to write for impact. But most importantly, they also know how to help others write for impact.
We always explain WHY something matters and use real life examples to show, not tell. And while we’re adept at the theory behind language, we know that’s not everyone’s bag. So we adapt our approach to suit the training needs of every client.
Could your team benefit from some targeted tone of voice training? Get in touch and find out how we can adapt our approach to your needs.
We're experts in language. We’ll help you establish your style and run with it.
Let us know below, and one of the team will get back to you within one business day
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