Creating content with intent
A clear strategic plan makes the most of each piece of content you produce and aligns it with your business goals. So you can:
- Establish clear objectives for your content programme
- Identify the themes, topics and formats where you can make the most impact
- Define KPIs to measure effectiveness
- Determine a publishing cadence that suits your audience’s appetite and your organisation’s capacity
What is content planning?
A content plan nails down all the important details – from distribution channels to publishing cadence and CTAs – to ensure your content delivers results for your business. So everyone knows what will be created, when it will be published and where it will be distributed.
The content planning process starts with a review of your current content approach to identify strengths and opportunities to improve effectiveness. This can be either a full overhaul of your content strategy and programme, or just a refresh to optimise your current approach.
Regardless of your content programme’s maturity, it can always be helpful to revisit your objectives and ensure your tactics are still aligned with your business’s strategic objectives.
Developing your content plan
Sometimes, when it feels like you’re drowning in a sea of content and BAU requests, it can be difficult to take a step back and look at the bigger picture. That’s where we come in.
Our team of expert content strategists can help you establish what’s working and what isn’t, so the content planning process brings together strategic insights and subject matter expertise.
Who. What. Where.
Giving your content purpose is key to an effective plan. But executing that plan requires all hands on deck – so specifying roles is important.
As part of the content planning process, we can help you establish the guardrails for consistency – both in the production and approval of content. Together we’ll define roles, from strategists to creators to subject matter experts, and design a workflow that suits your needs and your goals.
Get In Touch
We're experts in content planning. So how can we help your business win with words?
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