Argon & Co is a global management consultancy specialising in operations strategy and transformation. With marketing resources spread thin, the firm needed content support from an agency that grasped the complexity of its operations and could translate technical content for a broader audience. After a period of company growth, it also needed to realign its tone of voice across the business.

To reestablish an aligned tone of voice across the firm, we ran an in-person workshop with key stakeholders. From this, we created a new set of company guidelines, so that everyone at Argon & Co was singing from the same hymn sheet. As an extension of the guidelines we wrote press releases and web copy in the new tone of voice, which provided good examples of in-situ material to demonstrate the updated Argon & Co tone of voice.

After a successful whitepaper rewrite, we are now collaborating on a series of expert-led pieces of long form content.

“It took us time to find the right partner for us; one who understood our industry and the way we operate at Argon & Co. Stratton Craig was exactly what we were looking for. They can digest the brief and supplementary technical information, and develop this into the quality content we need to maintain our marketing momentum.” – Maria Parera, Group Content Manager, Argon & Co