Ensuring content quality with effective oversight
You may have a clear idea about what it takes to create high-quality, on-brand content. But does everyone else in your business? We can help you put in place the processes and rigour you and your team need to make content production repeatable, and repeatedly good. Can we help you:
- Empower your team with templates and guidelines?
- Continually optimise your content for effectiveness?
- Keep your website content up-to-date and relevant?
What is content governance?
Content governance is the framework of processes you put in place to make sure everything you produce is of the highest quality and is pulling in the same strategic direction. It sets the rules that ensure content effectiveness. When you have a team and a host of other priorities to manage, sound governance will make sure your content cycle produces high-quality and impactful content, even as it scales.
We can help you establish content governance that supports your team and boosts your content efforts. Our recommendations will always be based on what is most valuable and practical for your business. It could include:
- Establishing efficient approval processes
- Creating content templates to save time
- Providing editorial guidelines including tone of voice, messaging and style guides to ensure consistency
- Ensuring compliance in highly regulated industries
- Setting metrics and KPIs for measuring performance and effectiveness
- Recommending how and when to review and update content to keep content relevant
Maintaining momentum
When a content strategy works well, the cycle of production is smooth. Minimal amends hold up the process. Output is consistent, because those producing the content are skilled and confident at hitting the quality mark. A lot of this comes down to corporate governance.
With clear guidelines and signed-off messaging, all content will be quickly approved and published. Effective measurement and steps to review older work will help you tweak your strategy and content to stay relevant and keep your audience engaged.
We're experts in content governance. So how can we help your business win with words?
Let us know below, and one of the team will get back to you within one business day
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