A tool to share the bigger picture
By developing and maintaining a content calendar, you can raise the visibility of your content programme and make your content more valuable to your teams. As a visual tool it shows:
- the content being published across your organisation
- coverage of key themes and topics
- content relevant to specific audiences
- your publishing cadence across channels
What is a content calendar?
Essential to the output of a content planning process, your content calendar is a visual tool that will map all of your activity and make it visible for your teams. It provides a quick and easy view of what is produced, by who, and when and how it is being published.
An effective content calendar should also highlight the topics your business plans to address through content, the audiences you’re targeting and the channels you’ll be using to communicate with them.
Creating a single source of truth for content planning
Content calendars are one of the process management tools that we’ve seen stand the test of time. By ensuring transparency, a content calendar keeps everyone on track and on time, and means internal clients know what they can use to support sales efforts. And by keeping up momentum, it can drive the production and effective use of your content.
With deep-rooted experience in crafting content calendars that are genuinely useful, we can help you align your output with your key content pillars and audience priorities – so your valuable content is contributing to wider business objectives.
The benefits of a content calendar? Keeping everyone on the same page.
By keeping your content calendar concise and up-to-date, it can serve as a company-wide hymn sheet.
Your sales and marketing teams will have an overview of the content you have planned, and can use it in their own activities – making your content go further and work harder.
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