Find your place in the market
Every business wants to stand out from competitors. To do this, you need to know what the competition is doing, then find ways to do it differently or better. For content, that involves focusing on ways to make your output more effective, based on where others aren’t hitting the mark.
It could be:
- Topics that showcase expertise you have that others don’t
- Brand language that makes your business distinctive
- Content formats that appeal to your target audience
- A publishing cadence that gets your insights read
What does competitor benchmarking involve?
Competitor benchmarking is a methodical process to help identify (and own) your content sweet spot. We’re looking for opportunities for your content to have its own distinct flavour. And we find them by reviewing aspects of your competitors’ content, including style, word choice and quality to see why it works (or not!). We look into their chosen themes and how deeply they are explored. We also assess formats, channels and publication frequency.
Through competitor benchmarking, we get a sense of the content your audiences are consuming elsewhere and ways that you can make yours more engaging.
Competitor benchmarking can include:
- Content gap analysis
- Content marketing strategy
- Content performance analysis
- Content optimisation
- Content audit
- Content landscape analysis
- Content pillar analysis
- Content distribution strategy
Content that gives you an edge
Through competitor benchmarking, you will have a clearer idea of how to create content that cuts through the noise. We can help you identify topics and themes to own, setting you on the path to thought-leader status. We’ll show you opportunities to improve your output based on what’s working for others and gaps that you can fill better.
Armed with insights on gaps in the market and your own content, you can prioritise your efforts on tweaks and fresh ideas that will make the most impact.
We're experts in competitor benchmarking. So how can we help your business win with words?
Let us know below, and one of the team will get back to you within one business day
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