Brand narratives that make your brand make sense
Explaining what you do, and why, sounds like it should be the simplest thing in the world. But if your company’s area of expertise is complex, or you do more than one thing, it becomes harder to succinctly capture your brand story in a way that appeals to everyone it needs to.
A brand narrative is the story behind your company. It should be the best expression of who you are and what you stand for. It captures just the right ingredients (a mix of the who, what and why) to help people quickly understand the essence of your brand. And, most importantly, why they should choose you.
It can be translated into long-form and short-form versions across the formats and channels you need, including:
- Website home pages
- About us and company values pages
- Careers sites
- Sustainability websites
- Elevator pitches
- Boiler plate wording
How can you help your team tell your story?
A brand narrative gives your team approved language to use for all the situations where they might need it. So you will know:
- All your team are singing from the same hymn sheet
- Your most compelling messages are emphasised
- You have consistency across formats and channels
Getting to the essence of who you are
Our expert strategists and language consultants are naturally curious, and adept at leading workshops to dive into the DNA of your brand. By asking the right questions and challenging assumptions, they can help tease out the nuance behind who you are and what you stand for. They’ll then capture this in a way that resonates with all your audiences through all of your core channels, consistently and coherently.
We're experts in brand narratives. So how can we help your business win with words?
Let us know below, and one of the team will get back to you within one business day
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